The Brief ••
We were issued to design a variety of premium Chinese New Year products to be marketed and sold on online store Pereka.my
We came up with a variety of money packets, gift packaging, and a bag, all of which featured Chinese cultural elements and the year of the monkey. Printed on premium paper with embossing textures, the designs were unique and not seen yet in the market.
The money packets, notably, were designed to bring out the style and individuality of each money packet giver.