The Brief ••
We took up the corporate social responsibility initiative of creating a product to help Furry Friends Farm Malaysia raise funds.
Once again, we went for a creative yet inspiring calendar. With a theme celebrating the older dogs and cats – “Old is Gold” – we used vintage etched illustrations and beautiful photographs that portrayed how playful and lively these animals are, despite their age and sometimes handicaps. We handled everything, from design to art direction to photography, until completion of the project.
This effort was made possible by partnering with Studio Arena (photography) and Hoffset Printing (printing and production). The calendars were a success, and managed to achieve FFF’s goals.