The Brief ••
Furry Friends Farm (FFF) – a no-kill policy, non-profit organisation recognised by the Selangor Tourism Board – faced an uphill task when its founder, Sabrina Yeap, passed away in July 2012. Their challenges included raising awareness and funds for their noble cause. As an effort for corporate social responsibility, we decided to design various promotional items to raise awareness and funds for FFF.
We chose a fun, light-hearted approach for our illustrations – all drawn in freehand caricature-style to depict the casual and warm nature of the farm. By establishing a visual identity that allowed FFF to stick out from other animal shelters, we promoted the farm as a happy no-kill sanctuary, with people who genuinely cared for animals and their well-being.
The outcome? A paw-ful lot of awareness and generous a-meow-nth of funds!
Fun fact ••
We used local farm celebrity Rajoo the goat as an ambassador because he is well known as the goat that thinks he’s a dog!