The Brief ••
When Hopak Printers changed their business name to Hoffset Printing, they wanted to develop an identity that was contemporary yet depicted the company as pioneers of the industry.
Our design was inspired by the employees of Hoffset Printing themselves – a loyal, hardworking lot who put in a good amount of years in their work. After all, they propel the future of the company. We re-designed the logo using different silhouette heads of the employees inside the letter ‘O’. The design was also applied to stationery sets and corporate brochures. Now Hoffset Printing has a fresh new corporate identity brought to life by the employees themselves.
And to add to the mix, we also designed a brand new website for them to reflect their new face.