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The Brief ••

HSBC Premier wanted a distinctly different approach to market their premium client services, with a particular focus on their affluent, high-value customers.

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Solution ••

Based on research, the customers would be of a more mature demographic; thus we decided the brochure should contain concise information, while maintaining a first-class look. Also in order to reflect the exclusivity of the programme and its affluent audience, the brochure was printed on premium paper.

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