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The Brief ••

For the launch of its new product – the HSBC Premier Travel Credit Card, HSBC commissioned us to design the product’s welcome pack which were to be given to HSBC’s executive level clientele.


Solution ••

We set to work to develop the items in the welcome pack – the pack itself, the welcome booklet, the welcome letter and the card carrier. To convey exclusivity and HSBC’s commitment to provide a service at the level that is second to none, we infused the welcome pack with an aesthetic that encompasses the senses of sight and touch. We achieved this by choosing to print the designs on textured and metallic paper with silver stamping – communicating excellent service that is subtle yet outstanding.