The Brief ••
Malaysia is home to cultural festivals such as Hari Raya, Chinese New Year, and Deepavali. Our clients requested money packets, which reflected these festivals’ very own unique cultural distinctiveness, to be handed out to employees and customers. These money packets would also serve as a marketing tool for them.
We set to work on customised designs of an array of money packets suitable to provide strong brand marketing for our clients. We went for a unique and unconventional look that would make the money packets stick out from the rest.