The Brief ••
Plus Malaysia Berhad wanted to publish a coffee table book to showcase their recently completed Fourth Laning Project. This coffee table book acts as both a documentation and exhibition of the project, to be given away to stakeholders, government agencies and international prospects looking to build highways in their countries.
To illustrate the improvements made by the Fourth Laning Project, we came up with the Then & Now concept. The book sleeve shows the Then – visual of the highway before the Fourth Laning Project; the reader removes the book sleeve to reveal the Now – transformation of the highway after the project – on the book cover. The book content is graphic design and photography driven; 70% of the book consists of photos as well as infographic and pictorials in blue and green corporate colours so that readers can understand the project process easily. This book also utilises Augmented Reality technology to present its video content that includes messages from the directors and the introduction of the project.