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The Brief ••

We were appointed by UNICEF Malaysia to design their 2016 Annual Review, a financial report that details the amount of funds collected and how they were used, as well as their key accomplishments for the year.

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Solution ••

To make the data easy to understand, we divided it into smaller sections accompanied with relevant graphic elements. Each story section is given its own colour code to break away from the monotony of reading a report. Besides the Annual Report booklet, we also designed the direct mailer pack that includes an appeal letter, a donation form and a souvenir gift – a set of paper dolls for colouring and display.

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